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Qualitative Research
Focus Group
We conduct market research by interviewing a group of people in order to gather qualitative research. This is led by a professional moderator, and the interview has 6-10 people involved
One-on-one Interview
Similar to focus groups, one-one-one interviews are led by a moderator, however only one interviewee is involved.
Secondary Data Analysis/Data Mining
We gather secondary data that has been previously collected. We also collect information from forums and databases through data mining.
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